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Dems drop $20M on bizarre ‘American men’ strategy plan study in effort to dig out of 2024 political hole
Democrats are spending $20 million on a study examining how to speak to «American men» after losing ground with the demographic during the 2024 election cycle, The New York Times revealed.
«Speaking with American Men: A Strategic Plan» is a $20 million project crafted by Democrats to «study the syntax, language and content that gains attention and virality in these spaces» of male voters, the Times reported Sunday.
Known as «SAM,» the study will specifically examine young male voters and how the party can connect with the demographic. Additionally, the study advised rolling out pro-Democrat ads in video games.
The study’s revelation was made in an overarching article detailing the uphill battle Democrats face after the 2024 election, which included Democrats scrambling to replace former President Joe Biden as the nominee with just more than 100 days left in the election cycle and ultimately delivering all seven battleground states to President Donald Trump.
«The Democratic Party’s tarnished image could not come at a more inopportune moment,» the article detailed. «In this era of political polarization, the national party’s brand is more important and influential than ever, often driving the outcomes of even the most local of races.»
DEMOCRATIC PARTY SCRAMBLES TO FIX IMAGE AS MEMBERS ACKNOWLEDGE PARTY ‘LOST CREDIBILITY’
Democrats are searching for a path forward after President Donald Trump’s election win. (AP Images)
In response, Democrat operatives and donors have gathered at swank hotels to craft plans on how to draw back the working class and male voters, the Times reported.
Trump made big in-roads with the male vote during the 2024 election cycle. A Fox News Voter Survey published in November 2024 found that men aged 18–44 supported Trump at 53%, compared to former Vice President Kamala Harris’ 45%.
While The Associated Press found that more than half of male voters under the age of 30 voted for Trump instead of Harris — including roughly six-in-10 White male voters supporting Trump — about one-third of Black male voters supported Trump, as did about 50% of young Latino male voters.
Trump’s support among young Black and Latino male voters jumped by about 20% compared to his 2020 support, the AP reported.
Democratic strategist Michael Ceraso told Fox News Digital on Tuesday that he does not take issue with Democrats investing in voter engagement strategies but added that he found it «hilarious» that «people in suits are hanging out at luxury hotels asking how they can talk to day-to-day Americans.»
«We’re having an issue with the messenger more than the message,» Ceraso said, arguing that voters support longstanding Democratic policies such as affordable housing, but that «Democrats just need to take a reality check» on how they convey their messaging to voters.
«I just don’t understand how, after all these years and all these Democrats who’ve been in the game, how we continue to make those same choices,» he added. «Like Rahm Emmanuel, or all these sort of big names, they’re just like, ‘Yeah, we’re going to figure out how to win in, you know, rural North Carolina by hanging out in a New York hotel.’ That makes no sense to me. And strategically, I don’t care how much money you spend on focus groups, if you’re doing that, you’re just negating any type of investment you’re putting into how to have a conversation with voters.»
Democrats are reportedly spending millions on a study examining American men in an effort to win back voters. (Getty Images)
Democrats spending millions studying American male «syntax» sparked condemnation from conservatives and Democrats alike on social media, Fox News Digital found.
FETTERMAN HITS PARTY’S LOSSES AMONG YOUNG MALE VOTERS: ‘IT’S UNDENIABLE THAT DEMOCRATS HAVE LOST A LOT’
«Democratic donors treating men like an endangered species on a remote island they need to study probably won’t rebuild trust,» MSNBC contributor Rotimi Adeoy posted to X in response to the Times’ report. «This kind of top-down, anthropological approach misses the point: people don’t want to be decoded, they want to be understood and met where they are.»
«The idea that you can «fix» the male voter problem that exists with Black, Latino, and white men by spending $20 million to study their syntax like they’re a foreign culture is exactly why there’s a disconnect,» Adeoy continued. «These voters aren’t a research subject. They’re citizens.»
Chief political analyst at the Liberal Patriot, Michael Baharaeen, posted to X, «This really says it all,» in response to a tweet quoting the article regarding how «Democratic donors and strategists have been gathering at luxury hotels to discuss how to win back working-class voters, commissioning new projects that can read like anthropological studies of people from faraway places.»
President Donald Trump made in-roads with young male voters during the 2024 election cycle. (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)
«The fact that Democrats need to drop $20 million just to figure out how to speak to American men tells you everything you need to know. This is the same move they pull on black people. They don’t care about you they only care about your vote!» conservative podcaster DeVory Darkins posted to X.
CRINGEWORTHY PRO-HARRIS AD SHOWCASING MALE SUPPORT FEATURES PROFESSIONAL ACTORS
«Democratic donors are planning to spend $20 million to figure out how to talk to dudes,» polster Frank Luntz posted to X.
A handful of critics reposted a video from the 2024 campaign cycle that featured men declaring they were «man enough» to support Harris for president. The grassroots ad went viral in October 2024 as social media commenters panned it as «the cringiest political ad ever created» and pointed out it was created by a former producer for Jimmy Kimmel and featured actors vowing support for Harris.
A Fox News Voter Survey published in November 2024 found that men aged 18–44 supported President Donald Trump at 53%, compared to former Vice President Kamala Harris at 45%. (Getty Images)
The video featured six self-described manly men who claimed they were so masculine that they ate «carburetors for breakfast» and were not «afraid of bears,» while adding they also do not fear women and would support Harris for the Oval Office.
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«Remember the month before the election and Democrats tried to relate to men?. Now they’re trying again spending $20 million,» one social media commenter posted this week, accompanied by the October 2024 video.
Donald Trump,Democrat Elections,Kamala Harris,Media,Politics
INTERNACIONAL
Volodimir Zelenski insiste en reunirse con Vladimir Putin mientras Rusia intensifica los bombardeos en Ucrania
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Fuego y humo sobre Járkov, Ucrania, tras un ataque de Rusia con drones. Foto: EFE Ataques con drones y bombas
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Some members of the group charged in the Prairieland Detention Center anti-ICE attack on Independence Day have been arrested in the past for protest activities.
Ines Soto, who is part of the group of ten charged with attempted murder of federal officers and firearm offenses, was arrested at a protest in 2016 for allegedly resisting arrest and trying to avoid detention, according to K-HOU 11 at the time.
The protest was against a speech by Richard Spencer at Texas A&M University. The outlet My Aggie Nation noted that Soto was 31 in 2016, which corroborates with a KERA News report stating that Soto is now 40 years old and was released on a $10,000 bond.
FBI CAPTURES FORMER MARINE CORPS RESERVIST ACCUSED OF SHOOTING AT ICE OFFICERS AT TEXAS DETENTION CENTER
Ten suspects were charged with attempted murder of a federal officer in connection with the July 4, 2025, ambush attack on the Prairieland Detention Center in Alvarado, Texas. (Johnson County Sheriff’s Office)
Meanwhile, KERA News reported that Savanna Batten partook in the Occupy Wall Street movement through an «Occupy Dallas» protest in 2011, where she was arrested for allegedly not allowing people to come and go from a Chase Bank. The case was ultimately dismissed, as a criminal trespassing charge was scrapped in exchange for 24 community service hours, the outlet reported.
Batten also specifically has a history of anti-ICE activism, as she was charged for allegedly blocking a highway in June 2018 near a Dallas ICE facility, and the charge for that was also dismissed in 2019 as part of a program.
Fox News Digital reported last week that Benjamin Song, who was captured by the FBI last week, had a known protest background. He was named in a 2023 lawsuit over a counter-protest to the New Columbia Movement at a drag brunch in Fort Worth, Texas. The lawsuit noted Song was tied with a pro-arms leftist group, the Elm Fork John Brown Gun Club.
UNEARTHED SOCIAL MEDIA POSTS EXPOSE RADICAL VIEWS OF ANTI-ICE SHOOTING SUSPECT CAPTURED BY FBI
During the Prairieland Detention Center attack, cars were vandalized with anti-ICE messages such as «Ice Pig.» (Justice Department)
In addition, he was also arrested in 2020 during a protest in Austin for allegedly assaulting a public servant, according to Fox 4.
Song’s social media profiles also indicated that he was extremely vocal online about his stances and activism, and also appeared to use a martial arts studio tied to his mother to film tactical exercises.
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«Do you want to end mass shootings? Abolish the police,» he posted in June 2022 under the X handle, BubbleBreakBS.
Song, a former U.S. Marine Corps reservist, is accused of firing two AR-15-style rifles at two correctional officers and one Alvarado police officer, according to a criminal complaint obtained by Fox News Digital.
MORE DETAILS REVEALED ON SUSPECTS IN INDEPENDENCE DAY ICE ATTACK IN TEXAS
Savanna Batten (left) and Ines Soto (right) are both charged with attempted murder and firearms offenses in an anti-ICE Texas attack on July 4, 2025. (Johnson County Jail/)
«Make no mistake, this was not a peaceful protest,» Acting U.S. Attorney Nancy E. Larson said in a July 8 statement. «This was an ambush on federal and local law enforcement officers. This increasing trend of violence against law enforcement will not be tolerated in the Northern District of Texas. Those who use violence against law enforcement officers will be found and prosecuted using the toughest criminal statutes and penalties available.»
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A local police officer was shot in the neck by a suspect in the woods, according to the complaint. Another assailant allegedly fired dozens of rounds at unarmed correctional officers who had stepped outside the facility. Cars outside the facility were vandalized with «Ice pig» and «Traitor,» as authorities obtained anti-government literature from those involved, as well as a flag that said «Fight Fascism, Fight Oligarchy.»
Fox News Digital’s Greg Wehner and Stephen Sorace contributed to this report.
Hay canciones que pasan a la historia, ya sea por su melodía, por las voces que las interpretan o sus letras. The Independent realizó un ranking de las 40 mejores letras de canciones en inglés de todos los tiempos. Bandas como Nirvana, The Beatles o Abba forman parte del listado. Según el ranking, las canciones se destacaron no solo por su música o interpretación, sino también por la fuerza de sus palabras, capaces de dejar una huella en distintas generaciones.
La lista está encabezada por ‘All Apologies’ de Nirvana. El tema está incluido en el álbum In Utero de 1993. Cobain escribió esta canción dirigiéndose tanto a Courtney Love como a su hija, Frances Bean. Para muchos, este track logra transmitir con especial nitidez el malestar interno y la rabia del músico, a la vez que se entrelaza con una profunda declaración de amor hacia su familia.
Según The Independent, el mensaje contenido en esta canción supera la tragedia personal de Cobain y subraya la permanencia del afecto más allá de la ausencia física. Apenas seis meses después del lanzamiento, el artista se quitó la vida y dejó atrás de sí un tema que muchos consideran imprescindible para comprender el significado de su legado artístico.
El listado continúa con Nine Inch Nails, ‘Hurt’. El tema, escrito e interpretado por Trent Reznor, hace un retrato directo de la autodestrucción y el sufrimiento, elementos presentes desde la primera grabación. Si bien Reznor nunca precisó si el trasfondo hace referencia al consumo de heroína, el texto y la atmósfera de la canción transmiten una carga emotiva que oscila entre el dolor y una poesía sombría.
Joy Division con su hit ‘Love Will Tear Us Apart’ da continuidad al ranking. “¿Por qué el dormitorio está tan frío volteado de tu lado?, ¿Mi sincronización es tan imperfecta, nuestro respeto se ha agotado?“, cita la letra. El sencillo, escrito por Ian Curtis, refleja matices de su propia experiencia personal, marcada por la crisis matrimonial y una inminente tragedia.
La canción sobresale por una combinación de melodía vibrante y una lírica de gran vulnerabilidad. La composición no transmite un mensaje sombrío en sí mismo, sino que transforma su tristeza en una pieza conmovedora, donde la humanidad del autor adquiere toda su dimensión.
Arcade Fire, ‘Sprawl II Mountains Beyond Mountains’ continúa la lista. Junto a la voz de Régine Chassagne, la canción aporta una atmósfera única. La melodía logra materializar emociones latentes y anhelos de escapar de la uniformidad.
El ranking, presentado por The Independent, sigue con Beyoncé, ‘Formation’; Laura Marling, ‘Ghosts’; LCD Soundsystem, ‘Losing My Edge’; Leonard Cohen, ‘So Long, Marianne’; The Libertines, ‘Can’t Stand Me Now’; Kate Bush, ‘Cloudbusting’; Nick Cave, ‘Into My Arms’; The Sisters of Mercy, ‘This Corrosion’ y Sultans of Ping FC con ‘Where’s Me Jumper?’
Seguidamente, el medio español posicionó entre los mejores temas a ‘There Is a Light That Never Goes Out’, de The Smiths; ‘I’m On Fire’ de Bruce Springsteen; ‘Father Lucifer’ de Tori Amos; ‘Black Steel in the Hour of Chaos’ de Public Enemy y ‘Pools (Drank)’ de Kendrick Lamar.
Mientras la comunidad afroamericana afrontaba las consecuencias de políticas conservadoras, Prince decidió abordar en su tema principal cuestiones como la violencia asociada a las pandillas, la pandemia del sida, tensiones políticas y catástrofes naturales. Con este enfoque, el cantante dejó atrás su aislamiento creativo y presentó ‘Sign O ‘The Times’, una canción donde la reflexión social y el comentario sobre realidades urgentes pasaron a primer plano.
En el listado no podían faltar los Rolling Stones. Si bien tienen grandes letras, en ‘Gimme Shelter’ recrean la atmósfera de inestabilidad y amenaza constante de la época. La composición captura el miedo y la incertidumbre de una sociedad al borde de la ruptura. Asimismo consolida el legado de Mick Jagger, Keith Richards y sus compañeros como cronistas musicales de un periodo turbulento.
Si de turbulencias se trata, David Bowie es uno de los artistas que, durante su vida, atravesó momentos turbulentos. Estos periodos fueron de gran inspiración para el músico a la hora de componer. ‘Station to Station’ es una de las canciones grabadas en los días más oscuros de Bowie. El músico lidiaba con su adicción a las drogas en Los Ángeles mientras buscaba refugio en las letras.
El ranking continúa con ‘Supersonic’, de Oasis; ‘Born Slippy’ de Underworld; ‘Landslide’ de Fleetwood Mac; ‘Graceland’ de Paul Simon; ‘Take a Walk on the Wild Side’ de Lou Reed; ‘Every Time the Sun Comes Up’, de Sharon Van Etten; ‘Gloria’ de Patti Smith; y ‘Hotel California’ de Eagles.
Thin Lizzy sigue el listado con ‘The Boys are Back in Town’. Le sigue Nina Simone con ‘Four Women’; St. Vincent ‘Digital Witnesses’; Frank Ocean con ‘Pink + White’. El ranking continúa con ‘Dinner at Eight’ de Rufus Wainwright; ‘It’s Alright Ma’’ de Bob Dylan; ‘The Winner Takes it All’ de Abba y ‘I Wanna Be Adored’ de The Stone Roses.
En los tres últimos puestos se encuentran ‘The World is Yours’ de Nas; ‘When I’m Sixty Four’ de The Beatles y Beck con ‘Loser’. Este último es uno de los éxitos más recordados de Beck. Surgió a partir de una autocrítica espontánea después de escuchar una versión preliminar del tema. El propio músico reconoció sentirse «el peor rapero del mundo» y se definió como “un perdedor”.
Esta percepción no solo alimentó el concepto de la canción, sino que inspiró el famoso estribillo que acabó identificando al tema. A pesar de la aparente falta de coherencia en la letra, la composición logra crear una atmósfera singular gracias a su escritura en flujo de conciencia, un recurso que genera magnetismo incluso en lo absurdo.
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