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Easter shoppers get a bittersweet surprise in their baskets as global cocoa prices soar to ‘record highs’

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Shoppers may get a bitter surprise in their Easter baskets this year. Chocolate eggs and bunnies are more expensive than ever as changing climate patterns eat into global cocoa supplies and the earnings of farmers in West Africa.

About three-quarters of the world’s cocoa — the main ingredient in chocolate — are produced on cacao trees in Ghana, Ivory Coast, Nigeria and Cameroon. But dusty seasonal winds from the Sahara were severe in recent months, blocking out the sunlight needed for bean pods to grow. The season prior, heavy rainfall spread a rotting disease.

With exports from the Ivory Coast, the world’s top producer, down by a third in recent months, the global price of cocoa has risen sharply. Cocoa futures have already doubled this year, trading at a record high of more than $10,000 per metric ton in New York on Tuesday after rising more than 60% the previous year. Farmers who harvest cacao beans say the increases aren’t enough to cover their lower yields and higher production costs.

WITH EASTER APPROACHING, SHOPPERS ARE NOTICING SKY-HIGH COCOA PRICES

Yet the high Easter demand for chocolate carries a potential treat for big confectionery companies. Major global makers in Europe and the United States have more than passed on the rise in cocoa prices to consumers. Net profit margins at The Hershey Company increased to 16.7% in 2023 from 15.8% in 2022. Mondelez International, which owns the Toblerone and Cadbury brands, reported a jump to 13.8% in 2023 from 8.6% the year before.

«It is likely consumers will see a price spike on chocolate candy this Easter,» Wells Fargo said in a report this month.

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Mondelez said it raised chocolate prices up to 15% last year and would consider additional price hikes to help meet 2024 revenue growth forecasts. «Pricing is clearly a key component of this plan,» Chief Financial Officer Luca Zaramella said in January. «Its contribution will be a little bit less than we have seen in 2023, but it is higher than an average year.»

Hershey’s also raised prices on its products last year and has not ruled out making further increases. «Given where cocoa prices are, we will be using every tool in our toolbox, including pricing, as a way to manage the business,» Hershey Chairman, President and CEO Michele Buck said during a conference call with investors last month.

Consumer groups are keeping track. In the United Kingdom, British consumer research and services company Which? found that chocolate Easter eggs and bunnies from popular brands like Lindt and Toblerone cost about 50% more this year. It said some candy eggs were smaller, too.

Cocoa is traded on a regulated, global market. Farmers sell to local dealers or processing plants, who then sell cocoa products to global chocolate companies. Prices are set up to a year in advance. Many farmers blame climate change for their poor crops. Cacao trees only grow close to the equator and are especially sensitive to changes in weather.

easter chocolate bunny prices rise

Niaz Mardan wraps a custom made Belgian chocolate rabbit at Sandrine, a chocolate shop in southwest London, on Thursday, March 21, 2024. (AP Photo/Kirsty Wigglesworth)

«The harmattan was severe at the time the pods were supposed to develop,» Fiifi Boafo, a spokesperson at the Ghana Cocoa Board, said, referring to the cool trade winds that carry enough dust to block out the sunlight needed for the trees to flower and produce beans.

Months of rain also are being blamed for black pod disease, a fungal infection that thrives in cooler, wet and cloudy weather, and causes pods to rot and harden.

«While we have a good price today, that’s not it. The cacao hasn’t even produced any (fruit),» Eloi Gnakomene, a cacao farmer in Ivory Coast, said last month. «People say that we’ve had a bit, but those living over that way, they’ve had nothing.»

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Opanin Kofi Tutu, a cacoa farmer in the eastern Ghana town of Suhum, said the shortfall in production coupled with higher fertilizer costs are making it difficult to survive. «The exchange rate to the dollar is killing us,» he said.

Chocolate isn’t even one of the traditions Tutu associates with Easter. «I am looking forward to my wife’s kotomir and plantain, not chocolates,» he said, referring to a local sauce prepared with cocoyam leaves.

To help increase production, authorities are promoting education on farming methods that might mitigate the effects of climate change, such as the use of irrigation systems. The president of Ghana also has promised to step in to help farmers get a better deal.

«With the current trend of the world cocoa price, cocoa farmers can be sure that I will do right by them in the next cocoa season,» President Nana Addo Dankwa Akufo-Addo said last month.

9 EASTER GIFTS YOU CAN GET ON AMAZON THAT AREN’T CANDY

The National Retail Federation, an American trade association, expects spending this Easter to remain high by historical standards despite rising candy prices. Its latest survey showed that consumers were expected to spend $3.1 billion on chocolate eggs and bunnies and other sweets this Easter, down from $3.3 billion a year ago.

In Switzerland, home to the world’s biggest consumers of chocolate per capita, domestic consumption melted slightly last year, falling by 1% to 10.9kg per person, according to industry association Chocosuisse. It linked the dip to the rise in retail chocolate prices.

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The nation’s signature chocolate maker, Lindt & Sprüngli, reported increased profitability, with margins rising to 15.6% from 15% a year earlier.

«Lindt & Sprüngli Group’s business model once again proved to be very successful in the financial year 2023,» it said in a statement this month, noting that prices increases accounted for most of the growth.

Yet some smaller businesses that sell chocolate are finding it hard to keep up with the spike in cocoa prices while their sales decline.

Sandrine Chocolates, a shop in London that sells handmade Belgian chocolates, is struggling to survive after decades in business. The owner, Niaz Mardan, said the U.K.’s cost-of-living crisis and weak economy leave people worrying more about food than luxury chocolate, especially when cheaper alternatives were available at big grocery stores.

She has let go of her two employees and relies on sales at Easter and Christmas to stay afloat. «Many, many times, I thought to close the shop, but because I love the shop, I don’t want to close it,» Mardan, 57, said. «But there is no profit at all.»

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INTERNACIONAL

Israel delays Palestinian prisoner release after Hamas’ ‘humiliating’ treatment of hostages, Netanyahu says

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Israel will delay the seventh hostage-prisoner exchange in protest of Hamas’ «humiliating» treatment of hostages, according to Israeli officials.

The release of 620 Palestinian prisoners, which was scheduled for Saturday, has been postponed by Prime Minister Benjamin Netanyahu. On Sunday morning, Netanyahu’s office issued a statement condemning Hamas propaganda generated during the exchange.

«In light of Hamas’s repeated violations, including the ceremonies that humiliate our hostages and the cynical exploitation of our hostages for propaganda purposes, it has been decided to delay the release of terrorists that was planned for yesterday until the release of the next hostages has been assured, and without the humiliating ceremonies,» the office’s statement said.

The statement came after reports of Hamas fighters exploiting Israeli prisoners while they were being released. On Saturday, five of the six freed hostages were accompanied by armed militants in front of a crowd, including three Israeli hostages who posed alongside terrorists.

HAMAS FREES THREE MORE HOSTAGES IN EXCHANGE FOR MORE THAN 300 PRISONERS AS PART OF CEASEFIRE DEAL WITH ISRAEL

Palestinians gather as Hamas fighters escort Red Cross vehicles ahead of the handover of Israeli hostages in Nuseirat, central Gaza Strip, Saturday. (AP Photo/Abdel Kareem Hana)

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Omer Wenkert, Omer Shem Tov and Eliya Cohen were among the hostages forced to pose with the terrorists. Shem Tov was also forced to appear cheerful, kiss two militants on the head and blew kisses to the crowd. 

The three also wore fake army uniforms, though they were not enlisted when they were captured by Hamas.

In another recent ceremony orchestrated by Hamas, four coffins were placed in front of a caricature of Netanyahu with a banner that said, «The war criminal Netanyahu & his Nazi army killed them with missiles from Zionist warplanes.»

REMAINS OF SHIRI BIBAS, MOM OF TWO KILLED, ALLEGEDLY RETURNED TO ISRAEL FOLLOWING HAMAS’ BROKEN PROMISE

Palestinians watching hostage hand over

Palestinian Hamas militants gather at the site of the handing over of the bodies of four Israeli hostages in Khan Yunis in southern Gaza Thursday. (Eyad Baba/AFP via Getty Images)

Speaking to Fox News Digital, Israeli United Nations Ambassador Danny Danon called the gesture «evil and depraved.»

«For 16 months, Israel has been fighting a deranged terrorist organization that places no value on human life, especially if it is Israeli or Jewish — all while international institutions like the U.N. refrained from condemning Hamas and formally demanding the immediate return of our hostages,» Danon said.

The United Nations also condemned the coffin incident.

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Tel Aviv demonstration in honor of Alon Ohel's 24th birthday

Israelis stand under placards with photos of hostages during a Feb. 10 rally marking the 24th birthday of Alon Ohel, who is held hostage by Hamas at hostages square. (Eyal Warshavsky/SOPA Images/LightRocket via Getty Images)

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«Under international law, any handover of the remains of [the] deceased must comply with the prohibition of cruel, inhuman or degrading treatment, ensuring respect for the dignity of the deceased and their families,» the United Nations Geneva said on X, attributing the quote to High Commissioner for Human Rights Volker Türk.

The Associated Press and Fox News Digital’s Rachel Wolf contributed to this report.


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