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«Pelea», el perfume de mujer que lanzó Trump a US$ 119 y otros productos para ganar (más) dinero

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El último producto que Donald Trump lanzó a la venta fue un perfume para mujeres por 119 dólares llamado ‘Fight, Fight, Fight’ (Lucha, lucha lucha), pero el futuro presidente de Estados Unidos hace mucho tiempo que rentabiliza su imagen y vende zapatillas, relojes y hasta una Biblia con su cara o su nombre en su propio sitio web: Trump Store.

Trump, que ya gobernó entre 2017 y 2021, ha explorado casi todos los sectores comerciales, llegando incluso a vender a trozos el traje que utilizó en el debate electoral durante la pasada campaña contra el demócrata Joe Biden.

Fotografía cedida por Official Trump Store de artículos de la marca Trump. Foto: EFE

«Trump se ve a sí mismo como una marca y lo que quiere hacer como marca es venderla», explica Tobe Berkovitz, experto en estrategias de comunicación en campañas electorales.

Entre sus productos más destacados se encuentran unas zapatillas doradas a la venta por 499 dólares que llevan escrito en el lateral «Trump Won 45-47», en alusión al número de presidente que ha sido y será, y un reloj bañado en oro de 18 quilates con dos diamantes y 60 piedras preciosas por más de 1.000 dólares.

Sensación de pertenecer a una comunidad

Aunque combina ediciones limitadas de productos más exclusivos con otros que no lo son tanto o simplemente son más accesibles, todos van más allá de ser un simple objeto y pretenden, también, ofrecer una sensación de comunidad.

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Gorra en venta en el sitio Trump Store de la línea "45-47". Foto: trumpstore.comGorra en venta en el sitio Trump Store de la línea «45-47». Foto: trumpstore.com

Con su merchandising, Trump proyecta su estatus y reafirma su imagen de líder dentro de un grupo de fieles al que busca sumar cada vez más adeptos. Pero además, estos distintivos le sirven para agrandar la brecha entre los que están con él y lo exhiben con orgullo, y los que no.

«Primero se vende a sí mismo, pero una vez que lo compras, estás comprando sus temas, sus políticas y todo lo que trata de lograr», apunta Berkovitz. «Quiere que su nombre esté en todas partes y eso le da más influencia y más poder para conseguir lo que quiere», agrega.

Para Wendy Melillo, profesora de Comunicación Persuasiva y Propaganda de la American University de Washington, Trump sigue la estrategia clásica de relaciones públicas que afirma que no existe una mala publicidad mientras la haya.

El sitio oficial de productos de Donald Trump, "Trump Store". Foto: trumpstore.comEl sitio oficial de productos de Donald Trump, «Trump Store». Foto: trumpstore.com

«Comercializó su propia foto policial cuando fue detenido en Georgia y recaudó más de dos millones poco después de que se publicara su ficha. Su incesante venta de productos no solo le permite ganar dinero, sino también mantener viva su imagen en los medios», apunta la profesora.

Trump ha arrastrado su inclinación profesional como empresario a su carrera política para fomentar la creación de un fenómeno con el que llegar a la Casa Blanca y parece ser que le ha funcionado, porque el 20 de enero el republicano tomará posesión como presidente por segunda vez.

Biblias firmadas a 1.000 dólares

Tanto es así que, pese a que no ha sido investido todavía, ya vende ediciones de la Biblia con su nombre y la fecha de su próxima investidura por 70 dólares.

Trump comercializó su propia foto policial cuando fue detenido en Georgia. Foto: AFPTrump comercializó su propia foto policial cuando fue detenido en Georgia. Foto: AFP

En la página ‘God Bless the USA’ (Dios bendiga a EE.UU.), donde vende estos ejemplares, ofrece otras dos ediciones especiales del libro sagrado: una con su firma por 1.000 dólares y otra con la fecha en la que sufrió en Butler (Pensilvania) un intento de asesinato (el 13 de julio de 2024), que ha bautizado como «el día en el que Dios intervino».

El intento de magnicidio ha sido uno de los momentos con los que más ha comercializado.

«‘Fight, Fight, Fight’

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Igual que con su último perfume, lanzado este diciembre, ha sacado una línea de productos bajo el nombre ‘Fight, Fight, Fight’ (Lucha, Lucha, Lucha), que fueron las palabras que pronunció ante sus seguidores, puño en alto, mientras su equipo de seguridad le sacaba del escenario tras haber recibido un disparo en la oreja.

Trump con el puño en alto, mientras su equipo de seguridad le sacaba del escenario. Foto: ReutersTrump con el puño en alto, mientras su equipo de seguridad le sacaba del escenario. Foto: Reuters

«Está en su ADN. Es algo poco apropiado para un presidente, pero eso es él. Eso es lo que el público estadounidense ha elegido», comenta Berkovitz.

Pese a que el objetivo de estas ventas no es meramente económico, Trump podría estar embolsando grandes cantidades porque parte de esos artículos (que rondan entre los 300 y los 600 dólares) están agotados.

«Atraen a una gran variedad de personas, no solo a sus partidarios. Los coleccionistas de recuerdos políticos los quieren porque forman parte de nuestra memoria colectiva. Es probable que algún día veamos todos estos artículos en una exposición del Museo Smithsonian», plantea Melillo.

Aunque Trump no es el encargado directo de gestionarlos, y así figura en todas las páginas web, existe un «acuerdo de licencia» y él suele promocionarlos en su red social, Truth Social, lo que apunta a que se está enriqueciendo con las ventas.

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Former Georgian prime minister says nation’s election was ‘rigged,’ and ‘written in Moscow’

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FIRST ON FOX: The former Prime Minister of Georgia, Nika Gilauri, told Fox News Digital in an exclusive interview that the country now has Russian-styled elections, and the country has no credible or legitimate parliament, adding another blow to Georgia’s long struggle to join the European Union.

«The elections were rigged, and we have an illegitimate parliament right now,» Gilauri told Fox News Digital.

For many in Georgia’s battle for democracy, the Russian-supported Georgian Dream’s election victory was no doubt a win for Russian President Vladimir Putin.

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PUTIN LOOKS TO HALT NEIGHBORING GEORGIA’S WESTERN AMBITIONS IN VITAL ELECTION

The then Georgian Prime Minister Nika Gilauri speaks at a press briefing in Tbilisi on August 21, 2009.    (ZVIAD NIKOLAISHVILI/AFP via Getty Images)

«Putin was praising Georgia’s government on its standing against European pressure just within minutes of Prime Minister Irakli Kobakhidze’s announcement on stopping the European integration process of Georgia,» Gilauri said.

«It all looks very much orchestrated,» the former prime minister added.

A protester waves an European Union flag during a rally outside the parliament to protest the government's decision to suspend negotiations on joining the European Union for four years in Tbilisi, Georgia, early Saturday, Nov. 30, 2024. (AP Photo/Zurab Tsertsvadze)

A protester waves an European Union flag during a rally outside the parliament to protest the government’s decision to suspend negotiations on joining the European Union for four years in Tbilisi, Georgia, early Saturday, Nov. 30, 2024. (AP Photo/Zurab Tsertsvadze) (AP Photo/Zurab Tsertsvadze)

Gilauri, who was prime minister of Georgia from 2009 to 2012, said that you can see Russia’s hands all over the events taking place in Georgia right now. The former prime minister said Russian President Vladimir Putin has a recent pattern of interfering in the affairs of its neighbors, citing a decision by the Romanian constitutional court annulling the country’s presidential election because of Russian involvement, as well as efforts to undermine Moldovan democracy by sowing chaos in its political system.  

«So, we have a very similar scenario, and it was written in Moscow. It was done in Romania, in Moldova, in Ukraine, and it is being done in Georgia right now,» Gilauri said.

Thousands of Georgians have battled freezing temperatures and the authorities for nearly a month since the pro-Russia Georgian Dream party claimed victory in elections and halted efforts to join the European Union.

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Russia's President Vladimir Putin gestures at his year-end press conference.

Russia’s President Vladimir Putin speaks during his annual end-of-year press conference and phone-in, in Moscow, Russia, on December 19, 2024. (Reuters/Maxim Shemetov)

More than 460 people have been detained since peaceful protests broke out on Nov. 29, with around 300 reporting severe beatings and other ill-treatment, according to Amnesty International.

US WARNS RUSSIAN-LINKED ACTORS SEEKING TO ‘FOMENT MANUFACTURED INSURRECTION’ IN EUROPEAN COUNTRY

Gilauri also said that Georgia’s president, Salome Zourabichvili, should not step down and should remain in her post. Zourabichvili’s presidential term ends on Dec. 29, and the new Georgian Dream majority in parliament already appointed her successor, Mikheil Kavelashvili.

«Georgia’s president, Salome Zourabichvili, is the only legitimate institution that Georgia has right now,» Gilauri said.

Demonstrators gather at the Parliamentary building during an opposition protest against the foreign influence bill in Tbilisi, Georgia

Demonstrators gather at the Parliamentary building during an opposition protest against the foreign influence bill in Tbilisi, Georgia, on May 28, 2024. The Georgian parliament has overridden a presidential veto of the «foreign agents» legislation that has fueled Western concerns and sparked massive protests for weeks. (AP Photo/Zurab Tsertsvadze)

Zourabichvili, who is pro-Europe, declared that the elections were fraudulent, and that parliament was illegitimate and had no authority to appoint her replacement. The Georgian Dream-backed Kavelashvili is critical of the West, and the opposition views him as an extension of Georgian Dream’s ambitions of moving the country closer to Russia and away from their European ambitions.

President Zourabichvili said the October parliamentary elections were essentially stolen and that she would not step down. Thousands gathered to hear Zourabichvili speak at a rally on Rustaveli Avenue in central Tbilisi Sunday night, with the president calling on Georgian Dream leaders to negotiate and hold new elections.

Georgian President Salome Zurabishvili

In this photo released by Georgian Presidential Press Service, Georgian President Salome Zurabishvili, speaks at a joint news conference with foreign ministers of Baltic and Nordic states during their trip to Georgia in Tbilisi, Georgia, Wednesday, May 15, 2024. (Georgian Presidential Press Service via AP)

«I am ready to sit down and find a solution on how to schedule elections, but the decision must be agreed upon by the 29th,» the president posted on X.

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While Zourabichvili has become the de facto leader of the protest movement, her decision could cause further chaos once her presidential term officially comes to an end on the 29th.

RUSSIAN INFLUENCE PEDDLING ADDS TO FEARS AFTER ELECTION OF UNTESTED PRESIDENT IN EUROPEAN NATION

Georgia’s current prime minister, Irakli Kobakhidze, suggested Zourabichvili be imprisoned if she does not step down from the presidency.

Georgian Dream, the Russian-supported party, claimed victory shortly after polls closed on election night, with around 54% of the vote. The united opposition garnered only 38%. Reuters reported that Georgian Dream says it remains committed to integration with the West, and to a pragmatic policy towards neighboring Russia.

Radio Free Europe reported that Prime Minister Irakli Kobakhidze said after voting in October’s election said, «This is a referendum between war and peace, between immoral propaganda and traditional values. This is a referendum between the country’s dark past and a bright future.»

Georgian Prime Minister Irakli Kobakhidze

Georgia’s Prime Minister Kobakhidze attends a press conference in Tbilisi, Georgia, on Nov. 28, 2024 (Irakli Gedenidze)

Many opposition figures reject the victory claimed by Georgian Dream and call the election stolen and rigged.

The Georgian president and many Western observers confirmed that the election results were marred by irregularities, including fraud and ballot stuffing.

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The election was «marked by a tense environment and several incidents of physical altercations and widespread intimidation of voters,» the Organization for Security and Co-operation in Europe (OSCE), noted in a statement. European Council President Charles Michel is calling for an investigation into the alleged irregularities.

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Many Georgians have strong aspirations to join the EU, with polls showing up to 83% of them supporting such a move. The Georgian Dream Party has stalled Georgia’s efforts of joining the EU since it became a candidate member in 2023. The EU subsequently put Georgia’s process on hold after a controversial «foreign agent» law that required citizens, non-governmental organizations, media outlets and other civil society organizations that receive over 20% in funding from abroad to register as a foreign agent with the Justice Ministry.

Following the passage of the pro-Kremlin foreign agent law, the U.S. imposed sanctions and travel bans on Georgian officials who voted for the law and security agencies responsible for cracking down on dissent. The State Department also paused $95 million in assistance to the government.

Reuters contributed to this report.


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