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Trump’s political advisors huddle with House GOP over rebranding of the big beautiful bill
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Leading members of President Donald Trump’s political team met Wednesday behind closed doors with House Republicans to offer what’s being described as a «clear and simple» message to sell the GOP’s sweeping domestic policy package to Americans.
The sales pitch, from top Trump pollster Tony Fabrizio, senior Trump political aide James Blair, and White House press secretary Karoline Leavitt, is part of an ongoing effort by the president and his team to rebrand the massive tax cuts and spending measure, which polls indicate isn’t popular with Americans.
«The best marketer out there is our president,» National Republican Congressional Committee (NRCC) chair Rep. Richard Hudson of North Carolina told Fox News’ Aishah Hasnie following the meeting.
Hudson noted that Trump «used the name One Big Beautiful Bill to help get it passed. And now, to try and explain to the American people, he’s suggesting we call it the Working Families Tax Cut, which is exactly what it is. It’s a big component of it.»
VP VANCE TRUMP’S ‘TRAVELING SALESMAN’ FOR BIG BEAUTIFUL BILL
President Donald Trump signs sweeping spending and tax legislation, known as the One Big Beautiful Bill Act, during a picnic with military families to mark Independence Day, at the White House in Washington, D.C., on July 4, 2025. (Reuters/Ken Cedeno)
But the Democratic Congressional Campaign Committee (DCCC) argued that «the so-called rebrand of the Big, Ugly Law is an admission that the GOP’s signature legislative ‘achievement’ is a toxic failure.»
«Only Republicans seem surprised that ripping away health care and gutting rural hospitals just to hand billionaires a massive tax break is completely out of step with what the American people want,» DCCC spokesperson Justin Chermol claimed in a statement to Fox News Digital.
The package narrowly passed through the Republican-controlled Congress earlier this summer, nearly entirely along party lines, and Trump signed it into law during a July 4 ceremony at the White House.
For months, Trump touted his Big Beautiful Bill, but at a Cabinet meeting last week he seemed to acknowledge the difficult sales job he and his party face.
«I’m not going to use the term great, big, beautiful – that was good for getting it approved, but it’s not good for explaining to people what it’s really about,» Trump said.
And he described the package as a «major tax cut for workers.»
FIRST ON FOX: MAJOR GOP-ALIGNED GROUP SPOTLIGHTS TAX CUTS IN REPUBLICANS SWEEPING MEASURE
The measure is stuffed full of Trump’s 2024 campaign trail promises and second-term priorities on tax cuts, immigration, defense, energy and the debt limit.
It includes extending the president’s signature 2017 tax cuts, which were set to expire later this year, and eliminating taxes on tips and overtime pay.
The shift in branding that Trump noted last week has already been reflected by Vice President JD Vance, who has been stopping in key 2026 midterm states to sell the measure.
Vice President JD Vance speaks on behalf of the Trump administration’s domestic policy package, during a stop at Metallus, a metal products manufacturer, on July 28, 2025, in Canton, Ohio. (Maddie McGarvey-Pool/Getty Images)
At his earlier stops on his tour, Vance called the package the «One Big Beautiful Bill.» But the vice president now refers to the measure repeatedly as the «Working Families Tax Cut.»
The package also provides billions for border security and codifies the president’s sweeping and controversial immigration crackdown.
And the new law also restructures Medicaid — the almost 60-year-old federal program that provides health coverage to roughly 71 million low-income Americans.
The changes to Medicaid, as well as cuts to food stamps, another one of the nation’s major safety net programs, were drafted in part as an offset to pay for extending Trump’s tax cuts. The measure includes a slew of new rules and regulations, including work requirements for many of those seeking Medicaid coverage.
MESSAGING WAR OVER BIG BEAUTIFUL BILL HEATS UP
The nonpartisan Congressional Budget Office estimates the new law could result in roughly 10 million people losing health coverage, and $3.4 trillion added to the nation’s already massive federal deficit. Republicans dispute those projections.
Regardless, some Republican House members who’ve held town halls this summer have faced vocal constituents angry over the social safety net cuts in the GOP’s measure.
And Democrats for months have repeatedly blasted Republicans over those social safety net changes. They charge it will gut Medicaid, forcing rural hospitals and nursing homes to close their doors.
«Rural hospitals were already on the brink of collapse thanks to Donald Trump, but now he has put the last nail in the coffin for rural hospitals with his billionaire budget bill,» Democratic National Committee (DNC) chair Ken Martin claimed.
Republicans have pushed back on the Democrats’ criticism.
«Overall, most people’s awareness comes from the lies they’ve heard from Democrats and our mainstream media. But when they hear the details of what’s in the actual bill, it’s very, very popular,» Hudson told Fox News.
Rep. Richard Hudson of North Carolina, chair of the National Republican Congressional Committee, tells Fox News the so-called «Working Families Tax» is popular with many voters. (Fox News – Paul Steinhauser)
According to sources in the room, the president’s political advisors urged House Republicans to court low-propensity Trump voters who supported the president in 2024 but traditionally don’t turn out for midterm elections.
The GOP is aiming to defend its fragile House majority in next year’s midterms, when the party in power normally faces political headwinds and ends up losing congressional seats.
«We got a lot of good information about where voters are on the working families tax cuts,» Hudson said.
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And the NRCC chair highlighted, «There’s a segment of our voting population that only vote in presidential elections. There’s also a very specific group that show up for President Trump.»
«I don’t need all of them to show up, but I need some of them to show up. And the good news is, we know who they are. We know what they care about. And the message today was, communicate with them and let them know what we’re doing,» Hudson said.
donald trump,house of representatives politics,republicans,bills,jd vance,elections,midterm elections,politics
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Panorama Internacional: Chile, elecciones con sorpresa y las deudas pendientes del 2019
Franco Parisi, Jeannette Jara, Marco Enriquez-Ominami, Johannes Kaiser, Jose Antonio Kast, Eduardo Artes, Evelyn Matthei y Mayne-Nicholls. Foto Reuters
Manifestantes ondean una bandera chilena durante una protesta contra el gobierno de Chile en Santiago de Chile, el 30 de diciembre de 2019. Foto ReutersINTERNACIONAL
El acuerdo con EE.UU. selló el alineamiento de Milei con Trump, pero abrió interrogantes en el Mercosur
El acuerdo sobre comercio e inversiones anunciado entre Estados Unidos y la Argentina selló a fuego el total e inflexible alineamiento del gobierno de Javier Milei con Donald Trump, pero al mismo tiempo abrió una serie de interrogantes sobre cómo impactará este entendimiento en el futuro del Mercosur y la relación con Brasil.
No por nada el acuerdo se conoció en la misma semana que desde la Cancillería se anunció que Milei se ausentará de la futura cumbre del bloque prevista en diciembre en Foz de Iguazú, donde Lula da Silva entregará a Paraguay la presidencia pro-tempore del bloque.
Leé también: Punto por punto, todos los detalles del acuerdo comercial entre la Argentina y EE.UU.
El estatuto del pacto regional impide a los países miembro suscribir acuerdos comerciales en forma individual. Milei, como lo hizo el anterior gobierno de Uruguay de Luis Lacalle Pou, busca hacer más elásticas estas disposiciones y abrir el pacto.
“La Argentina no puede negociar bilateralmente ni hacer acuerdos por su cuenta. Pero esto es un acuerdo marco que el gobierno puede presentar como exploratorio”, dijo a TN el analista internacional Mauro Embe.
El Gobierno cuidó mucho las formas de este acuerdo. La Casa Blanca lo anunció a través de “una declaración conjunta sobre el marco para un acuerdo entre Estados Unidos y la Argentina sobre comercio e inversión recíprocos”. No se habló de un acuerdo comercial.
“Así puede manejar en cierta forma los tiempos”, indicó el analista.
¿Cómo reaccionarán los demás socios del Mercosur?
El gobierno tiene como gran aliado dentro del bloque al presidente paraguayo, Santiago Peña, con quien Milei tiene un aceitado vínculo por su estrecha afinidad ideológica. Ahora se suma Rodrigo Paz, flamante mandatario de Bolivia, el último país en incorporarse al bloque.
En la vereda de enfrente se encuentra en especial Luiz Lula da Silva, némesis de Milei en el Cono Sur, y el más pragmático mandatario progresista uruguayo, Yamandú Orsi. Luiz Inacio Lula da Silva y Javier Milei se vieron en Buenos Aires en la última cumbre del MERCOSUR (Vía Reuters)
“Lo que ha hecho el gobierno argentino es medio border. Está en el límite dentro de lo legal (que marca el estatuto del Mercosur). Esto podría generar una queja interna ante este avance unilateral”, dijo Embe.
Para el analista, “este acuerdo marco podría transformarse en un tratado, aunque en ningún lado se habla de un pacto de libre comercio. Lleva a futuros acuerdos. Fueron muy cautos en el nombre en este acuerdo marco para favorecer inversiones”, afirmó.
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Ahora se abre un período de negociaciones en el seno del bloque. Si bien aún no fue definida una fecha de la cumbre, se estima que podría celebrarse el 20 de diciembre con las notorias ausencias de Milei y de Peña.
Cómo impactará el acuerdo con EE.UU. en la relación con Brasil
En este nuevo escenario no cabe duda de que el anunciado acuerdo entre Argentina y EE.UU. impactará de manera negativa en el difícil vínculo entre Buenos Aires y Brasilia.
“El primer impacto inmediato es el debilitamiento del Mercosur. Los acuerdos puntuales de país a país debilitan al bloque. Pero además, en función del conflicto que enfrenta a Brasil con EE.UU. en materia arancelaria, esto desgasta aún más la relación entre Milei y Lula que ya no era buena pero permanecía” sin cambios en el terreno comercial, dijo a TN el analista brasileño Marco Teixeira, de la Fundación Getúlio Vargas, de Río de Janeiro.
Leé también: Uruguay sufre una epidemia de homicidios: crece la inseguridad vinculada al narcotráfico
El acuerdo se sumará así a la anunciada ausencia de Milei de la cumbre del Mercosur en la que Brasil deberá traspasar la presidencia pro-témpore a Paraguay y donde espera anunciar el postergado tratado comercial con la Unión Europea (UE).
¿Qué pasará ahora con el Mercosur?
Milei cumplió el mandato de alinear a su gobierno detrás de la Casa Blanca en absolutamente todos los aspectos.
“Este es un punto más en el alineamiento total con EE.UU. Por supuesto esto tiene un precio. Más allá de la afinidad ideológica, Milei reduce la maniobrabilidad en ciertos sectores. Cuando un país se alinea tanto con una gran potencia cualquier margen de maniobra o pragmatismo se agota o se reduce”, dijo Embe.
En este contexto, el Mercosur está llamado a sufrir en los próximos 30 días fuertes turbulencias.
El analista internacional Juan Negri dijo a TN que la firma de este entendimiento con Washington “es una prueba más del estancamiento del bloque regional, de la incapacidad de adaptarse a nuevas realidades y de las visiones distintas que imperan en el interior del bloque”.
“El Mercosur se encuentra en una encrucijada. Tiene una estructura que le hace muy difícil reformarse porque tienen que estar todos los socios de acuerdo. Es un bloque agujereado que entra en tensión cada vez que en la Argentina y Brasil asumen gobiernos de derecha”, afirmó.
EE.UU, comercio
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Camelot or Cringe?: Meet JFK’s grandson turned congressional candidate for the scrolling generation
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Jack Schlossberg struck a serious tone in his campaign launch video this week, but his digital footprint tells a different story.
As former President John F. Kennedy’s only grandson, Schlossberg is practically political royalty. But to New York City’s chronically online electorate, he is better known as the star of hundreds of satirical, and often absurd, viral videos.
Sometimes he sings bizarre love songs to Second Lady Usha Vance or trolls her husband, Vice President JD Vance. As a surrogate for former President Joe Biden and former Vice President Kamala Harris in 2024, Schlossberg teamed up with Democratic candidates nationwide, including former Sen. Bob Casey, D-Pa., who lost to Sen. Dave McCormick, R-Pa., last year.
Between satirical renditions of Taylor Swift’s «Love Story» and answering a lobster like a phone in a spoof news bit, Schlossberg has cultivated a following any aspiring influencer would envy, with close to 850,000 TikTok followers and nearly 770,000 on Instagram.
NEW JERSEY DEMOCRAT BREAKS RANKS TO SUPPORT REPUBLICAN JACK CIATTARELLI FOR GOVERNOR
Jack Schlossberg, grandson of President John F. Kennedy, takes a photo as U.S. President Joe Biden departs for Michigan from the South Lawn of the White House in Washington, Sept. 6, 2024. (Reuters/Annabelle Gordon)
«True or false: Usha Vance is way hotter than Jackie O,» Schlossberg said on X earlier this year, referencing his grandmother, former First Lady Jacqueline Kennedy Onassis.
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He later described his own comments as «weird» and «creepy» on former White House Press Secretary Jen Psaki’s podcast «The Blueprint.»
«The internet is a place where it’s difficult to break through, and it’s difficult to break through if you are not saying something controversial or at least somehow unexpected,» Schlossberg explained. «I see that Democrats play that game not as well as we could, and I think I use my judgment to make posts that I think are funny or silly but have a purpose…»
Despite the followers and the Kennedy connections, Schlossberg has a slim résumé. He most recently served as a political correspondent for Vogue during the 2024 presidential election.
He was also a Democratic National Committee delegate in 2024 and worked as a staff assistant at the U.S. Department of State in 2016. He is a graduate of Yale University and Harvard Law and Business Schools.
Jack Schlossberg, grandson of President John F. Kennedy, speaks on Day 2 of the Democratic National Convention in Chicago, Illinois, on Aug. 20, 2024. (Reuters/Elizabeth Frantz)
According to his LinkedIn, Schlossberg has worked for the John F. Kennedy Library Foundation for 12 years, first as chair of the New Frontier Award, and now as chair of the Profiles in Courage Award.
Schlossberg is the son of former U.S. Ambassador Caroline Kennedy.
Schlossberg honored former Vice President Mike Pence with the Profiles in Courage Award earlier this year for defying President Donald Trump’s request to overturn the results of the 2020 presidential election.
The 32-year-old Kennedy heir is a frequent Trump critic. And while he often experiments with accents in his online skits, Schlossberg did not mince words about the president in his campaign launch video.
In the vertical walk-and-talk style video, Schlossberg clipped a mini microphone to his crisp, blue button-down shirt and accused Trump of turning his second term into «cronyism, not capitalism, and a constitutional crisis with one dangerous man in control of all three branches of government.»
Former Vice President Mike Pence, second from right, stands with his wife, Karen Pence, far right, as he is presented with the John F. Kennedy Profile in Courage Award by Jack Schlossberg and his mother, Caroline Kennedy, at a ceremony at the JFK Library, Sunday, May 4, 2025, in Boston. (Robert F. Bukaty/AP Photo)
Earlier this year, fellow New Yorker Senate Minority Leader Chuck Schumer appointed Schlossberg to the America 250 Commission, claiming there was «no better person to push back» on Trump’s «ego» dominating the celebrations.
Schlossberg has also been a vocal critic of his cousin, Robert F. Kennedy Jr., who ran a failed presidential campaign last year before endorsing Trump and securing a cabinet position as secretary of Health and Human Services.
Schlossberg accused Trump of dismantling the Kennedy legacy and called RFK Jr. a «dangerous person» on MSNBC’s «Morning Joe» Wednesday.
While it’s clear that Schlossberg rejects Trump, his campaign priorities are not so obvious.
Jack Schlossberg, grandson of President John F. Kennedy, speaks during Day 2 of the Democratic National Convention in Chicago on Aug. 20, 2024. (Reuters)
In his campaign launch video, Schlossberg said he is running to replace the retiring Rep. Jerry Nadler, D-N.Y., because New York’s 12th Congressional District «should have a representative who can harness the creativity, energy and drive» of the city and translate it into «political power and drive in Washington.»
His campaign website includes a short biography and donation links, but no policy proposals, only a list of «12 promises» to the district’s residents.
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«I’m a big believer that if you don’t have something else to say in the race, you shouldn’t really jump in,» Democratic commentator Kaivan Shroff, a 2016 Hillary Clinton campaign alum, told Fox News Digital. «It’s unclear because he doesn’t have that policy page.»
Fox News Digital reached out to Schlossberg for comment but did not immediately receive a response.
democratic party,democrats elections,new york city,new york,robert f kennedy jr
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