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Qué es el aura farming, la actividad que refiere a quien hace algo repetitivo para parecer cool

En las últimas semanas, Rayyan Arkan Dikha, un niño de 11 años que vive en Indonesia y que, según su gobierno local, se hace llamar Dika, ha estado muy presente en las redes sociales, aunque nunca hayas oído su nombre.
Un video suyo bailando en la parte delantera de una embarcación se ha convertido en una sensación en internet y es la razón por la que el “aura farming” se ha convertido en una frase popular.
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El video se ha superpuesto a varias canciones, ha sido imitado por innumerables creadores, comentado por famosos y, más recientemente, ha hecho que Dika sea nombrado embajador turístico de Riau, la provincia de Indonesia donde vive.
Aunque muchos de los videos en los que aparece Dika han acumulado millones de visitas en todo el mundo, su popularidad en Estados Unidos —y la explosión del uso de la expresión “aura farming”— se ha producido a pesar de que se dispone de relativamente poca información sobre él o sobre la carrera en la que compite.
Qué es el ‘aura farming’
Según el sitio web Know Your Meme, la expresión se popularizó en 2024 en gran parte como referencia a personajes de animé y diversos famosos. Generalmente, se refiere a quien hace algo repetitivo para parecer cool y construir, como diría la generación alfa, su aura.
Dika, quien parece tener una calma sobrenatural en la proa de una embarcación delgada, vestido de negro y con gafas de sol, utiliza una serie de movimientos repetitivos en su baile, lo que lo hace encajar perfectamente en el término.
“La danza se me ocurrió a mí”, declaró a la BBC de Indonesia en una entrevista esta semana. “Fue algo espontáneo”.
Ok, pero ¿por qué baila en la parte delantera de una embarcación? Travis Kelce, de los Chiefs de Kansas City, una de las celebridades que imitó el video viral (AP Foto/Ed Zurga)
En el video original, que fue publicado en TikTok en enero por un usuario llamado Lensa Rams, Dika participa en un evento en Riau llamado Pacu Jalur, que se traduce aproximadamente como “carrera de barcos”. Forma parte de un festival anual que se remonta a cientos de años atrás, y cada una de las largas embarcaciones tipo canoa que participan en la carrera cuenta, como parte de su numerosa tripulación, con un Tukang Tari que baila y sirve de inspiración a quienes reman.
Dika, que ha participado en estas carreras desde que tenía 9 años, se ha convertido en el rostro de la tradición, pero cada embarcación tiene su propio Tukang Tari, y cada uno aporta un ambiente diferente a la competencia.
Cómo se ha difundido el video tan rápidamente
El video existe desde hace casi un año —el Pacu Jalur se celebra en agosto—, pero su popularidad ha explotado en las últimas semanas, al menos en parte porque el baile es fácil de imitar.
Además de los diversos creadores de Instagram y TikTok que han probado suerte con el baile de Dika, también lo ha hecho Travis Kelce, estrella de la NFL y novio de Taylor Swift, quien comparó sus propios movimientos con los de Dika en un video con más de 13 millones de visitas.
El baile fue recreado en un campo de béisbol por los Party Animals, un primo más ruidoso de los Savannah Bananas, con un TikTok de su interpretación que recibió más de cinco millones de vistas. Incluso Diego Luna, de la selección masculina de fútbol de Estados Unidos, lo utilizó para celebrar un gol en la victoria sobre Guatemala la semana pasada.
¿Recibe algo el niño por toda esta atención?
El martes, el gobierno de Riau, citando el impacto del video y el hecho de que había estado “inspirando a los niños locales a abrazar y preservar sus tradiciones”, nombró a Dika embajador turístico de la provincia, y su gobernador, Abdul Wahid, le concedió una beca de unos 1200 dólares para su educación. Dika también interpretó una versión de su danza junto con el gobernador Wahid y otros funcionarios.
“Estoy muy contento”, dijo Dika en indonesio en un comunicado del gobierno sobre la beca. “Nunca imaginé que conocería al gobernador”.
Lo más probable es que pueda esperar bastante más atención cuando el Pacu Jalur regrese el mes que viene.
(*) Benjamin Hoffman es un editor jefe que escribe, asigna y edita artículos principalmente sobre la intersección entre deporte, estilo de vida y cultura.
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Trump allegedly thanked police for probing Epstein in 2000s, warned Ghislaine Maxwell is ‘evil’: FBI doc

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President Donald Trump allegedly called the Palm Beach, Florida, Police Department in the mid-2000s to thank them for investigating Jeffrey Epstein while simultaneously warning them to stay focused on «evil» Ghislaine Maxwell, according to an FBI document recapping an interview with the local department’s former chief.
«TRUMP called the PBPD (Palm Beach Police Department) to tell him ‘thank goodness you’re stopping him, everyone has known he’s been doing this,’» reads an FBI document reviewed by Fox News Digital recounting a 2019 interview with former Palm Beach, Florida, Police Chief Michael Reiter.
When approached for comment, however, an official with the Department of Justice pushed back Tuesday that the office was «not aware of any corroborating evidence that the President contacted law enforcement 20 years ago.»
Reiter served as the police chief in Palm Beach, Florida, from 2001 to 2009. Reiter’s name was redacted from the FBI document released by the Department of Justice (DOJ), but confirmed to the Miami Herald that he was interviewed by the FBI in 2019 and that Trump called the police department regarding Epstein in July 2006, according to the outlet.
EPSTEIN VICTIMS USE SUPER BOWL COMMERCIAL TO PRESSURE PAM BONDI OVER WITHHELD FILES
President Donald Trump reportedly called the Palm Beach, Florida, Police Department in 2006 to thank them for investigating Jeffrey Epstein. (Davidoff Studios/Getty Images)
Fox News Digital reached out to Reiter and a security and crisis management firm he operates, called Michael Reiter and Associates, Tuesday morning. Reiter declined to comment on the matter.
The FBI document was among the millions of files, photos and emails released by the DOJ following Trump signing the Epstein Files Transparency Act in late 2025. The DOJ released its latest batch of files on Jan. 30.
The Florida police department began investigating Epstein in 2005 after receiving a call that a 14-year-old girl was allegedly molested by the financier, the Miami Herald reported. The call led to police uncovering other similar sexual abuse allegations and pulled Reiter into the investigation, the outlet wrote Monday.
The FBI document recapping Reiter’s reported interview with federal officials continued that Trump allegedly called Maxwell, Epstein’s longtime associate, «evil» and warned that police should «focus on her.»
«TRUMP told him people in New York knew EPSTEIN was disgusting,» the FBI document continued of the interview with the former police chief. «TRUMP said MAXWELL was EPSTEIN’s operative, ‘she is evil and to focus on her,’ the report continues. «TRUMP told (redacted) that he was around EPSTEIN once when teenagers were present and TRUMP ‘got the hell out of there.’ TRUMP was one of the very first people to call when people found out that they were investigating EPSTEIN.»
Fox News Digital also reached out to the White House on Tuesday morning for comment on the alleged phone call and FBI document.

The Department of Justice released a trove of Epstein documents Dec. 19, 2025, following President Donald Trump’s signature on the Epstein Files Transparency Act in November 2025. (Patrick McMullan via Getty Images)
TRUMP CONSIDERS LEGAL ACTION AGAINST MICHAEL WOLFF AND EPSTEIN ESTATE AFTER LATEST DOCUMENT RELEASE
Trump long has maintained that while he did at a time brush elbows with Epstein, he «threw him out» of his Mar-a-Lago resort back in the 2000s as details of his web of sex trafficking and pedophilia circulated.
Reiter’s interview with the FBI also backed up Trump’s longstanding comments that he ended any ties to Epstein in the early 2000s.
«Mar-A-Lago is a mixture of everyone,» the FBI document reads. «DONALD TRUMP told (redacted) that he threw EPSTEIN out of his club.»

Billionaire Jeffrey Epstein was a well-connected financier with a lengthy Rolodex of billionaires and celebrities who floated in and out of his orbit across the years. (Rick Friedman Photography/Corbis via Getty Images)
NEW GHISLAINE MAXWELL MUGSHOT INCLUDED IN DOJ’S LATEST EPSTEIN FILES RELEASE
Epstein was a well-connected financier with a lengthy Rolodex of billionaires and celebrities who floated in and out of his orbit across the years. He was convicted of sex trafficking minors in 2008 and served just more than one year of incarceration, which also included a controversial work-release arrangement under a plea agreement.
He was arrested again in 2019 on charges of sex trafficking before he was found dead in his Manhattan jail cell by suicide.

Jeffrey Epstein was seen in a handful of personal images in the second data set released by the DOJ on Dec. 19, 2025, including on boats and near helicopters. (Department of Justice)
Reiter’s interview with the FBI was held just two months after Epstein’s death, according to the Miami Herald.
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Trump signed legislation in November 2025 that required the Justice Department to release files related to the late convicted sex offender, with the DOJ releasing tranches of the documents since December 2025.
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15 arrested on suspicion of allegedly spreading ISIS propaganda on TikTok

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Fifteen people were arrested in Europe on Tuesday for allegedly spreading Islamic State terrorist group propaganda over TikTok, a report said.
The suspects, whose ages ranged from 16 to 53, were taken into custody in raids across the Netherlands, according to Reuters.
The news agency cited Dutch prosecutors as saying the suspects were detained on suspicion of spreading propaganda from ISIS on TikTok and trying to persuade people to carry out terrorist attacks.
The arrests were sparked by a TikTok account that spread large amounts of ISIS propaganda with Dutch subtitles, the prosecutors reportedly added.
US MILITARY IN SYRIA CARRIES OUT 5 STRIKES AGAINST ‘MULTIPLE ISIS TARGETS’
A masked Islamic State fighter poses holding the ISIS flag in 2015. (Pictures from History/Universal Images Group via Getty Images)
Thirteen of those arrested were Syrian and four had Dutch nationality, suggesting that some of the suspects were dual nationals, Reuters reported.
TikTok did not immediately respond Tuesday to a request for comment from Fox News Digital.
The arrests come as the U.S. military remains active in Syria against ISIS.
RISING ISIS THREATS TO US HOMELAND DRIVE AFRICOM AIRSTRIKES AGAINST TERRORISTS IN SOMALIA

The suspects were accused of spreading ISIS propaganda over TikTok. (Fox News)
U.S. Central Command announced last Wednesday that it carried out five strikes against «multiple» Islamic State targets in recent days as part of a joint military effort to «ensure the enduring defeat of the terrorist network.»
CENTCOM said, from Jan. 27 to Feb. 2, its forces «located and destroyed an ISIS communication site, critical logistics node, and weapons storage facilities with 50 precision munitions delivered by fixed-wing, rotary-wing, and unmanned aircraft.»
«Striking these targets demonstrates our continued focus and resolve for preventing an ISIS resurgence in Syria,» Adm. Brad Cooper, the commander of CENTCOM, said in a statement.

U.S. airmen prepare to load GBU-31 munition systems onto F-15E Strike Eagles within the U.S. Central Command area of responsibility, on Dec. 19, 2025, in support of Operation Hawkeye Strike. (U.S. Air Force Photo/Reuters)
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CENTCOM said it launched the Operation Hawkeye Strike mission in response to a Dec. 13, 2025, ISIS «ambush» attack against U.S. and Syrian forces in Palmyra, Syria.
That attack left two U.S. service members and an American interpreter dead.
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